Introduction to Analytics

The Carbon Analytics component provides a range of 1st party insights into your audiences, contextual touchpoints, and how these are driving revenue - in real-time - to reveal actionable insights.

If you click the ‘>’ button at the top left of your dashboard it will reveal the 3 dropdwon menus for each of the 3 components of the Carbon platform - Analytics, Audience, and Yield+.

Our analytics dashboard is currently split into 3 sections which you can see if you click the down arrow next to ‘Analytics’:

• Audience data: Understand your audiences – including their intent & brand affinities, demographics, properties, locations, and key trends.
• Revenue data: Revenue reporting to indicate which audiences, content, and sources are driving revenue..
• Real-time: Real-time page view and revenue numbers for your total network.