Segmentation

Can you create segments with frequency and or time/recency?

We use signals like recency, frequency, page source, engagement, etc to create scores for different signals that can be selected on audience creation, including intent, brand affinity and demographic confidences. We find this is a simpler and more effective way to balance the quality and reach of an audience. There is currently no way for a user themselves to just select frequency. However this can be done by the support team for users where required.

Can I create segments based on who clicked or viewed a campaign?

Yes. This type of information can be tracked and targeted through either custom events or urls. If a campaign uses certain urls for each stage users can target on these. You can also create a pixel to trigger on an event of your choosing, that can then be targeted.

Can I create segments with third party data?

Yes. Carbon treats 1st and 3rd party data as targetable for audience segment creation, operating under the same integrated privacy standards.

How long does it take to get an accurate audience size estimate?

When building an audience a reach estimate is provided automatically and in near real time (<300ms) as you add and remove filters. This tends to be accurate to well within 10% in most cases (though due to sampling error will occasionaly be outside this range). When you build an audience it will normally complete and return the accurate number for the time period selected within 30s but this can take a few minutes depending on the complexity and size of the query and load on the system.