Modelled solutions

With modelled approaches likely to be adopted to provide additional scale beyond ID-based solutions, Carbon’s data science team are building modelling tools for performance/targeting without dependence on 3rd party cookies. Such tools enable publishers to build cohorts based on their 1st party data.

Google is also testing it’s own cohort-based approach - FLoC (Federated Learning of Cohorts) - as a replacement for 3rd party cookies. Carbon will continue to monitor its progress to ensure our clients can maximise their value from such methods.