Introduction to Audiences

From the Audience dashboard you can create and edit audiences, see the status of your audiences, and export your audiences to a DSP or platform of choice.

To access your audience dashboard you can either click the audience icon on the left hand side navigation bar, or expand the navigation bar first and click ‘Audience’. Note there’s in an audience dropdown menu on this sidebar where you can create/monitor tracking pixels and related audiences.

• Introduction to ‘My Audiences’
• Introduction to Cohort Reports
• Creating an audience
• Editing an audience
• Deleting an audience
• Real-time activation
• How to compare audiences
• How to use a tracking pixel