General FAQs

What is Carbon?

Carbon is a Revenue Management Platform that enables publishers and brands to establish a more effective and profitable relationship between their customers and their content. Combining into a unified platform:

Actionable insights - Real-time 1st party audience auction & revenue analytics with demographic and intent insights.
Audience activation - Audience management and real-time platform delivery to all key platforms.
Yield+ - Optional, incremental revenue opportunities as well as data and search monetisation.

Why Carbon

As a Revenue Management Platform, Carbon's most significant differentiator is the provision of an integrated platform for:

Detailed, real-time revenue analytics: Real-time revenue reporting by placement, demand partner, content and more.
Demographic and Scored Intent insights: Revenue reporting combined with scored 1st party audience analytics to gain transparent & actionable insights into what is driving your profitable users.
Audience management and activation: machine driven automation and manual audience builder with unique data scoring to build & activate more profitable audiences at speed on your own properties or across the web.
Publisher monetisation for incremental revenue: Harness the power of machine driven audience intelligence & segmentation and rule-based delivery to activate 1st party audiences for the highest possible yields from the open market or through direct & PMP deals.

This results in lower cost of ownership for the feature set with increased effectiveness from the integration where (for example) Carbon can identify high value site visitors, add them to an auto-updating audience which is then used for real-time retargeting across platforms such as Facebook and GAM.

We also consider that the following differentiate Carbon:

Our people - award winning data science, excellence in customer service and (as owned and operated publishers ourselves) an inbuilt drive to seek and solve industry challenges for the benefit of Publishers.
Constant Innovation - Including our high performance AdIQ unit, subscriptions audience modelling and our current focus on incorporating video revenue analytics.

Check out more detail on why Carbon is better here: https://carbonrmp.com/why-carbon.