1st party data

Carbon’s automated 1st party data categorisation engine captures high quality signals from every page seen; as well as additional page meta-data, engagement events (e.g. scroll depth), exit events (e.g. ad click-outs) and custom tracking via pixel insertion.

We combine these signals with contextual data and real-time first party revenue performance data at impression, pageview, eCPM and total revenue level; for unique insights that can be used for segmentation and ad targeting; as well as audience development.