Audience Overlap

The Audience Overlap feature allows you to discover where the same profiles exist across multiple audiences - providing a percentage of how much overlap there is. The option will become available towards the bottom of the ‘My Audiences’ view when selecting two audiences on the left side using the check boxes.

The overlap feature helps you find new audience segments to fuel new campaigns, whilst also saving time and money by de-duplicating profiles within segments.

In addition to this you can create and activate audiences from the overlapping segment to further fuel programmatic direct deals, ad campaigns, and audience analysis.