Contextual

Our NLP/contextual modelling processes extract the meaningful content of an article, which is identified and labelled based on the IAB’s content taxonomy plus our custom brand and keywords, then scored by our proprietary algorithms.

As a result, publishers can provide brand relevant, contextual targeting to their buyers, whilst retaining the value of their ad inventory and providing a better user experience. These contextual insights can also be combined with your 1st party behavioural and revenue data for deeper insights and targeting opportunities.